Qina is one of Upper Egypt's governorates crossing a large area by the Nile valley, located just above Luxor, and west to Safaga. Its capital is the city of Qina. Apartments for sale in Qina and especially apartments for sale in Nag Hammadi, and New Qina are few of the cities with a higher demand for apartments for sale in the region of upper Egypt.

According to the estimated population as of 2015, Qina governate inhabited 3 million citizens with only 600 thousand of them living in urban areas while 2.4 million living in rural areas.

New Qena is one of the latest governmental projects which is aimed to increase the urban cities in Upper Egypt. As part of 200 new projects that the state is planning to launch, according to the urban plan for the development of Upper Egypt to extend urban areas and to reduce the population density.

The project has spawned a major boom in the region, providing thousands of jobs for young people in the construction and services, as well as creating a new market for apartments for sale in New Qena, which will be the basis of many services and commercial projects to serve the population of Qina and Upper Egypt.